Creative Writing Ideas and Paper Examples

Creative Writing Ideas and Paper Examples
Creative writing is an attempt at turning chance discovery into a structured process. Need we say that the task is fraught with doubt and complexity? To solve some of the problems you are facing as a writer, use our creative writing samples.

Study the free creative writing essays to better understand how to work within the constraints of the topics, structure, form, and grammar to produce a gripping and inspiring paper for high school or college. The restrictions should not be seen as the limitations on your creativity, but rather as the ways of focusing your mental resources, which would be dispersed otherwise. Look at the robust examples of creative writing presented below to learn how to alternate between novel ideas and tested narrative approaches to weave a story. After reading several samples, you will have an easier time coming up with new ways to express timeworn concepts.

Despite its creative dimension, writing is a discipline-based activity. If you derive no pleasure from the protracted process of incubating ideas and translating them into writing, let us help. We employ dozens of experts who can write your creative assignment in just a few hours. To initiate the writing process, place an order now!

Read more at: https://www.wowessays.com/type-of-paper/creative-writing/

Ethical Dilemma Course Work Example

Ethical dilemma
Ethics are an important part of the medical profession so in a case such as this when one is confronted by a dilemma such as the one described in the quesyion, it is important to act accordingly. In a case where a patient is found with an infectious disease, the health authorities should be informed as soon as possible and measures should imemdiately be taken to isolate the patient accordingly.
As soon as the patient is diagnosed with the infectious disease, no time should be wasted to create the Electronic Medical Record based on the information available. If no physician is present in the ward, then steps should be taken to go ahead with the EMR just the same and move to inform the appropriate authorities. Obviously, in an ideal situation, the physician should be informed and his opinion asked before such a step is taken but it is also important to inform the authorities as soon as possible as they will then take appropriate steps to isolate.
Demographic orgeographic information may or not be relevant to the case so it is important to consult with the physician before this is submitted. If he/she is not present then the basic information should be handed over and this may be amplified later after consultation. The level of information and the actual content is also important although when the case is crystal clear, no speed should be lost to inform the relevant health authorities accordingly.

References:
Fowler, Aroskar (2009); Ethical Dilemmas and Nursing Practice; Prentice Hall
Grace P (2008); Nursing Ethics and Professional Responsibility in Advanced Practice; Jones & Bartlett

Read more at: https://www.wowessays.com/free-samples/ethical-dilemma-course-work-example/

10 (Actually Useful) Content Marketing Tools for Success in 2020

10 (Actually Useful) Content Marketing Tools for Success in 2020

If I had a penny for every time a list of “awesome content marketing tools you can’t live without” mentioned Grammarly, I’d be living in the Bahamas.

So today, I’m going to skip all those household names, and focus on content marketing tools that actually help you create better content.

(Without costing an arm and a leg.)

From tools for content creation such as Storychief and MixKit, to content analytics tools such as Hotjar, it’s time to find a great asset for your content toolkit.

Let’s dive in!

The Best Content Creation Tools in 2020

 

1. Portent’s Content Idea Generator

You can use Portent’s title generator for: content ideation, title brainstorming, or to flex your creative muscles and get a chuckle on a dreary content marketing Monday.

2. MixKit

The illustration above? It’s from MixKit.

MixKit is actually one of the best free stock galleries out there. It’s definitely the most creative gallery, and you can get free stock for:

  • Art and illustrations
  • Photos
  • Videos
  • Music

But Lana, what about Unsplash? We all love Unsplash!

Friends, so do I. But MixKit is one of the rare stock galleries that actually has a ‘vertical video’ section (that doesn’t suck).

So if you find yourself on TikTok or Instagram Reels at 3am, haunted by the promises of going viral with vertical videos, you’ll want to marry MixKit.

We all need content to survive, right? B2B buyers love it (and it seals the deal), B2C consumers pull up Google every time they want to learn or buy something. Content marketing simply offers incredible long-term ROI.

But here’s the thing: you need great content to get there.

If you don’t want to spend weeks creating and polishing up an article, check out Content Fly.

Content Fly’s basic plan starts at $250/month for 4,000 words of content.

Give it a whirl, and you’ll see customers flock to your site, craving to buy (and read) more.

This is pretty innovative, so I was surprised to see that that they have a free plan, and pricing for marketing and editorial purposes starts at $25/month.

You can use Thing Link to give your standard materials a new twist.

It definitely looks cool and stands out on our regular feeds, so it’s a great fit for innovative companies, although it’s suitable for corporate training and educational purposes, too.

Lumen5 is an online video maker, too, but here’s the catch:

It allows you to turn your articles into videos.

For me, that’s definitely the #1 appeal. You want to maximize your reach, but you also don’t want to write a script from scratch, right?

Outgrow is a tool that helps you create the interactive content you’ve always wanted for your marketing strategy. From quizzes and polls, to chatbots and recommendations, it’s pretty much the go-to tool for content that will engage your audience on autopilot.

They even have a handy idea generator, if you’re stuck wondering what to create.

Outgrow is great for standalone content, but you can also add polls and quizzes to your regular content to engage your leads even more.

It’s also 100% free – no watermarks. And as far as free graphic design software goes, its stock image and template gallery is amazing. You can always upgrade for more!

In marketing, we recognize 3 main types of emotional values:

  • Intellectual – these headlines appeal to reason (they’re good for B2B)
  • Empathetic – headlines that cause positive emotional reactions (great for B2C)
  • Spiritual – headlines that affect people on a deep emotional level (great for B2C)

EMV Headline Analyzer also gives you a headline score so you can make sure that your headline grabs attention in the SERPs.

In the example above, I’ve analyzed this article’s headline and got a whopping 70% score. The average for professional copywriters is in the 30-40% range, so if you’re not a professional copywriter, just make sure you’re close to 30% and you’ll be golden!

Make sure you also analyze the sentiment behind your headline. You don’t want to appeal to intellect if your intention is to give your readers the feels.

EMV is completely free, and I recommend running every headline through it before you hit ‘Publish.’

3 Reasons Content Marketing Is Killing You [and How to Fix Them]

3 Reasons Content Marketing Is Killing You [and How to Fix Them]

It’s hard to succeed without content marketing, but getting there can be exhausting.

If I had a penny for every marketer who told me: “I can’t go on, this is too much,” Jeff Bezos would be asking me to help him achieve #lifestylegoals.

But here’s the thing: content marketing is still one of the best ways to kill two birds with one stone: make your prospects aware of your business, and convert them as you go along.

So today, I’m going to take a look at the most pressing content marketing challenges you might be experiencing, and show you how to overcome them.

Then, go through top results. What do they have in common? Some of the things you might see include:

  • Content and topics they cover
  • Content tone and style
  • Content format

For example, our topic has a lot of listicles.

Once you’ve opened quite a few new tabs, it’s time to identify gaps in your competitors’ content; what topics and questions are they failing to cover?

Bonus points if you also turn to Reddit, Quora, and social media to find questions your readers have.

Put your P.I. hat on, and get to snooping!

1.2. Improve your content quality with creativity

  • Use a unique tone of voice
  • Use interactive content like quizzes
  • Add more visuals and gifs to your content
  • Reference your own or your company’s experience

Depending on your budget, you might experiment with different content types:

  • Interviews
  • Case studies
  • Interactive content like integrated quizzes and infographics

But even if your budget is reaaly tight, just changing the way you talk to your audience and referencing personal anecdotes goes a long way.

1.3. Improve your content quality with outsourcing

Do this if: you don’t have time to improve your content writing skills.

If you’re not a professional content writer, you’re bound to come across an obstacle or two when creating your content. Still, your budget might be too tight to hire an in-house writer.

At the same time, you’re definitely feeling the pain of low content ROI.

You’ll get content written by professional writers with experience in your niche.

All you have to do is submit the content brief (with all the specifics such as tone of voice, target audience, topics, and so on), and you’ll get your content within a few days.

 

2. Content Marketing Challenge: Measuring Content ROI

The general rule of DIY is: measure twice, cut once.

This approach will take you far both when making your own furniture and when crafting your content strategy.

However, a lot of content marketers struggle with measuring content ROI. Since content affects your sales funnel in many ways, it can be hard to pinpoint the right metrics.

2.1. How to calculate your content marketing ROI

First, add up all the costs of producing your content (time, money, resources). Make sure you also include the costs of promoting and distributing your content (ads, SEO, tools).

Then, it’s time to take a deep dive into your metrics:

  • Direct sales generated from content
  • Indirect sales generated from content
  • Lead generation and lead quality
  • Website traffic

You’ll need an analytics tracking software to understand these. Google Analytics, at the very least. Make sure you also use URL tracking mechanisms to see how someone landed on your landing page.

You should also understand your customer journey.

If you can implement tracking mechanisms that show you how your customers use your website, and at which point they convert, do it right now.

Content often influences your sales in indirect ways, so it’s important to assess your lead quality:

  • Do your leads understand what your product is all about?
  • Do they understand the benefits of using it?

This will show you whether your content is doing what it should be: educating and convincing.

You can spot problematic areas where readers drop off, or sections they’re particularly interested in.

2.2. Wait, is my ROI okay?

Good question! As a general rule of thumb, if your ROI is positive, you don’t have to despair.

However, content marketing ROI should be pretty high. If it’s not, check out the first section of this article to improve your content quality.

If you don’t like your ROI, you can improve it by:

  • Assessing your content promotion channels – Which ones are working? Which ones meet that sweet spot between being low-cost and effective?
  • Assessing your content quality – Are you getting all the conversions you could be getting? What can you do to improve it?
  • Establishing benchmarks – Give the future you a hand by establishing content marketing ROI benchmarks and goals.
  • Assess your conversion approach – Are you directing viewers to the right landing pages and asking them to take reasonable target actions?

It’s worth noting that sometimes your conversion approach might be the problem.

Let’s say someone lands on your top-of-the-funnel content page, something like: “What is content marketing?” and then you ask them to hire you for content marketing services.

That’s not going to work.

They’re not sufficiently “warmed up.”

It’d be much better if you asked them to download a lead magnet, i.e. sign up for your mailing list so you can explain how your services play into their goals.

Make sure you’re asking the leads to take reasonable actions.

If someone lands on your services page, then by all means – ask them to jump on a call with you. But if someone is visiting your website for the first time, gently introduce them to your sales funnel.

3. Content Marketing Challenge: No One Is Reading My Content!

So you’ve created amazing content! How many cups of coffee did that take? Two, five, twenty eight and a jog?

Well done!

But now that it’s time for clicks and views to pour in, all you hear are crickets.

Often, you might be biting off more than you can chew: you have a new site and you target popular keywords with high search volume.

This has twofold benefits: it’ll be easier for you to stand out in search results, and you’ll be targeting specific interests and audiences.

3.2. How are you promoting your content?

Search engines might be really powerful in driving traffic to your site, but they’re not the only content promotion channel out there.

First, visit your analytics dashboard and check the “Referrals” and “Traffic Source” sections.

Where are you getting your traffic from?

You can take it a step further by cross-comparing your sales and traffic sources to see which traffic channels drive the best acquisitions.

If none of your channels are working for you, you need to step up your game:

    • Encourage word-of-mouth with referral programs and retention programs
    • Implement employee advocacy
    • Implement social advocacy

Your content marketing work doesn’t stop when you hit “Publish.” You should actively promote, cross-promote, and repurpose your content to get the maximum amount of conversions.

Use social mediamessage boards, and every other place where your target audience hangs out. Then insert your content and your company into the conversation.

3.3. Are you even writing for the right audience?

One of the most common fallacies in marketing is that you should cast a wide net so you catch as many fish as possible. But a swordfish will cut through a regular net, and a net too wide will let small fish shimmy right on out.

So when they got to work, they didn’t stop at saying: “Our target audience are tech companies.”

No, they narrowed it down.

Before, they just generally addressed their content to startup founders, small businesses, mid-market businesses, and enterprises.

(Can you spot the problem with this approach?)

However, those weren’t their ideal, best customers. If you spotted the problem, it’s the fact that by writing for everyone, they weren’t writing for anyone in particular.

Very few audience members could relate to these generalized problems. The pain points were not painful enough.

So they dug deeper and realized that their best customers, the customers they would be addressing content to from now on, were technology execs within enterprises.

So if your content isn’t performing, try taking an in-depth look at your audience.

Narrow it all down.

Understand who your customers are, what their specific problems are, and how you can help them.

And then, when you put your pen to paper, keep the clear image of a single person in mind.

3.4. Hire a helping hand

Finally, sometimes you just need a helping hand from someone who’s gotten used to writing for specific audiences, in a specific way.

You need someone to help you communicate your value and knowledge to the people who need it.

6 Sizzling Hot Content Marketing Predictions and Trends for 2021

6 Sizzling Hot Content Marketing Predictions and Trends for 2021

This year may have been a mess, but it’ll be 2021 before you know it!

And when it comes to content marketing, there are plenty of predictions and trends to keep an eye on. Here are some of the hottest updates that’ll charm the socks off your readers and customers in 2021!

1. Talking to your customers is a must for content marketing in 2021

To be fair, talking to your customers was always a great idea.

This pandemic showed brands and businesses that they have to be more empathetic. Your business priorities changed, and so did your customers’ priorities.

It’s a good idea to revisit your customer personas and evaluate whether they still have the same pain points, goals, and needs. If their needs have changed, your content marketing strategy needs to change, too.

2. Lead nurturing content is rising on up!

CMI’s report brought another thing to light: 73% of top performers don’t just create content for the-top-of-the-funnel prospects.

They also create lead and audience nurturing content, consistently providing value – even after leads have turned into customers.

This is definitely something to keep an eye on in 2021. Retention is the new growth, especially when you consider the fact that word-of-mouth marketing is cheaper, better, and more successful at driving new business than any other marketing method.

Brands that can create an emotional connection with their customers get 3x more word-of-mouth referrals than brands that don’t.

How to write lead nurturing content

Typically, lead nurturing content means turning cold leads into leads warm enough to purchase your products. However, you should take this holistically and pay attention to warming up your paying customers, too.

Personalization is key.

80% of consumers are more likely to purchase from brands that personalize experiences.

Start by dividing your customers into audience segments based on:

    • Demographic, psychographic, and other standard data types
    • Their behavior, purchasing patterns, and purchase history
    • Their funnel stage

Optimize your content for featured snippets by:

      • Answering questions (Within your content, structure the question as the heading, and then provide an answer directly below)
      • Keep your main answers to 50 words at most
      • Improve your backlink profile and site speed

You can also pay attention to the People Also Ask sections and compete for them.

How to use Schema markup

How to optimize for the Local Pack

If you own a brick and mortar business, you’ll want to optimize for the Local Pack in the SERPs:

  • Create your Google My Business profile
  • Fill out your profile, list your services, add all the details
  • Build local citations and get links from local directories
  • Get reviews
  • Share posts to your GMB profile

Pay attention to how the Local Pack is changing because of the pandemic. In the image above, you can see that Google is now showing whether coffee shops and restaurants offer delivery, takeaway, and so on.

SERPs are dynamic, so make sure you check out what they look like for your target keywords regularly. It’s the best way to spot new trends and stay competitive in a shifting landscape.

4. Interactivity is a major 2021 content marketing trend

Using interactive content to add a little spice to your content marketing strategy has never been easier.

Your leads and customers can easily calculate costs, savings, and other figures while consuming your content with interactive calculators.

There are plenty of ways to make your standard content even more interesting. Not to mention that interactive content sends all the right signals to Google, and if your content is particularly valuable, it might even be spread like wildfire on social media.

5. Create authentic content

And the entire internet is laughing at brands that are trying to pander to Gen Z and Millennials in a “How do you do, fellow kids?” manner.

Are you picking up what I’m laying down?

It’s all about authenticity, in an actually authentic way that aligns with your business.

But here’s the problem: when businesses want to be authentic, they mainly do it through cringy campaigns.

They forget about putting people front and center.

Since authenticity is a big deal in 2020 (and it will be an even bigger deal in 2021), you can avoid messy campaigns and showcase your authenticity by including your team in your content strategy:

    • Interview your team members when talking about your company’s vision, goals, and mission
    • Let team members come up with anecdotes and personal experiences for content pieces
    • Implement employee advocacy

I mean, just look at our content marketing blog.

You’ll see diverse perspectives from various Content Fly team members and writers.

Everyone’s got a story to tell, and when they do, it resonates with your audience.

This doesn’t mean that you have to put even more on your team members’ plates.

6. Hotline Bling, or: the rise of direct messaging

What does it mean?

It means interacting with customers through Facebook Messenger, WhatsApp, and other popular chat clients.

Now, this can’t be your main content marketing strategy.

It’s a great way to engage warm leads, but you still need the “meat” of your strategy – valuable content. But it’s an awesome way to leverage your content to create an amazing customer experience.

One simple way to use messaging for your content is to actively keep track of how leads and customers behave, store that information in your CRM tool, and then sync your website chat bot with your CRM data.

This way, you can personalize on-site experiences.

Let’s say your website sells all kinds of clothing, but a few visitors often look specifically for boots. Wouldn’t it be better to offer them a special discount on boots than to offer a discount on shirts?

Similarly, you could be running a SaaS and offering an email marketing tool. What happens if your leads range from SMB owners, to enterprises?

With this messaging strategy, aided by AI and tech, you can give everyone a personalized experience based on their interests.

For example, SMB leads could get case studies featuring other small business owners. Enterprises, on the other hand, could get case studies conducted with other companies like theirs.

How to start chatting with your customers

All you have to do is figure out your strategy. Let your chat bots funnel your leads towards the perfect solution!

The Ultimate Guide to SaaS Copywriting

The Ultimate Guide to SaaS Copywriting

You’ve got a great SaaS product, but there’s one problem: your audience doesn’t know it.

And when you think about writing, you think about folks with their fingers glued to their laptops, burning the midnight oil. But since you’ve burned that same midnight oil, there’s a common ground.

And in that overlap exists the world of SaaS copywriting, and SaaS content writing.

So today, I’m going to show you how to:

  • Launch that lander with confidence
  • Make sure your articles pack a punch while educating your audience
  • Create a SaaS copywriting strategy that turns window shoppers into happy customers
  • Learn from the greats

I’m pumped, are you pumped?

Let’s do this!

1. What is SaaS copywriting?

Look, selling shoes is easy. It’s not nuclear science: you’ve got a pretty shoe, your visitors want a pretty shoe. They don’t have to check with anyone else – it’s their feet! And if the price is right, you’ve got yourself a conversion.

When you’ve got a SaaS product to sell, things get a little tricky:

First, your SaaS customers aren’t just the people looking at your landing page. In most cases, they have a boss or a team who are peeking over their shoulders. You can’t just convince them – you’ve got to convince all those people who have different objections.

Secondly, the pricing is different. It’s a commitment – even if you offer a no-strings attached contract. Every expense has to factor into the budget, and you have to prove how you’re going to make them money (while accepting their money).

Finally, some visitors come because they’re looking for a solution like yours. Others are on the fence – do they really need it? What’s in it for them? You’ve got to cover all of these points of view.

Technically, yeah, you can. You built the product, so you know all the ins and outs of it. But that can also become a problem when:

  • Your landing page word count starts reaching the in-depth blog post word counts (visitors skim – if they see long-form copy on a landing page, they bounce)
  • You start focusing on features you’re proud of building, instead of focusing on benefits visitors care about (you care about the behind-the-scenes work, visitors care about how that helps them)
  • You’re not getting the conversions you deserve

In that respect, SaaS copywriting helps you:

  • Drive more traffic
  • Get more mailing list signups
  • Increase your conversion rate
  • Lower your CPC and increase your click-through rates
  • Turn barely aware visitors into people who are ready to solve their problems with your tool

What you think visitors should know and what they want to know are two wildly different things, and that’s why SaaS copywriting matters.

So let’s get you set up for success!

2. How to create a SaaS copywriting strategy

Step 1. Perform audience research

I’m not saying you haven’t! But when you start thinking about SaaS copywriting, you have to go beyond your product validation stage research. You should:

  • Read your reviews
  • Get in touch with your customers
  • Check out social media discussions

The more feedback you get, the easier it will be to perfect your current messaging.

For example, I’ve worked with a SaaS company that thought their main benefit were powerful features.

It turns out, what customers really cared the most about was how easy it was to get everything set up. They cared about 24/7 customer support and quick start guides. Those two never even made their landing page copy. Their blog didn’t reflect their knowledge.

Other SaaS companies managed to identify high-impact goals their customers were achieving with their product, and they hadn’t thought of that initially.

Find out what really resonates with your audienceand then start speaking their language.

Step 2. Perfect your unique value proposition

For example:

“Our Tool TM helps you learn foreign languages by live-chatting with native speakers.”

How to check if your value proposition statement works:

    • Does it say what your tool does?
    • Does it say how that helps your customers?
    • Is this a benefit your customers care about?

Netflix’s value prop is again very clear – “Watch TV shows & movies anytime, anywhere.”

But what if your tool is new and you can’t rely on the reputation that Netflix and Slack already have?

We’re not Netflix. But we offer great writing services and work with writers who make it their mission to help you explain what you do so your visitors don’t convert because of sales gimmicks, but because of pure value.

So we found a really clear and simple way to explain it.

Our hero section UVP covers:

      • The problem – You need content for your business?
      • Our solution – We’re an online, on-demand content writing platform.

If you’re still in doubt, grab coffee with a friend. Then tell them what you do. Rinse and repeat until you can explain what you do, and how it helps your audience solve a problem.

That’s the simplest UVP you can use to write darn good SaaS copy.

Step 3. Identify your SaaS copywriting needs

The third part is identifying all the places that you’ll need to write SaaS copy for:

      • Your landing page(s)
      • Your product page(s)
      • Blog content
      • Newsletters
      • Social media
      • PR

And so on!

I’ll cover these later in the text, so if you’re very eager, head on down and we’ll meet in ‘SaaS landing page copywriting.’

How to Hire a Content Writer in 2021 [Checklist]

How to Hire a Content Writer in 2021 [Checklist]

So you’re in the market for a good content writer. Congratulations!

And while I’m sure you know all the benefits of attracting your audience with awesome content, finding the right writer for the job isn’t easy:

  • Is the writer familiar with your niche?
  • Do their rates fit your budget?
  • How are you even going to manage them?

Fortunately, you’ve got a friend in me, and today, I’ll show you exactly how to hire a content writer; from using online marketplaces and vetting writers, to leveraging content services to get amazing content in just a few days.

We’ve got this!

1. Direct Outreach and Referrals: How to Hire, Vet, and Manage a Content Writer

you can go your own way. In this particular case, I mean finding a particular writer you like somewhere online or getting a recommendation.

How to Find a Great Writer on Your Own

First, pay attention to the bylines in articles you read online. If the bio states that the author is a writer, look them up. Chances are, they have a website.

Alternatively, you could ask around for recommendations – especially if you have friends who operate in a niche similar to yours. They might have someone good they can recommend.

Finally, content writers are very – very – familiar with SEO, so looking up a term such as: “B2B content writers” or “[your niche] content writer” will result in lots of websites of writers who’ve done their optimization right.

How to Vet a Content Writer

When vetting a content writer, pay attention to:

  • Their skill level
  • Their experience
  • Their reviews

Every good content writer has samples, i.e. portfolio, so make sure you get some coffee and dive into it to see who you could be working with. Pay attention to the flow, technical information, readability, grammar, and spelling.

(If their paragraphs are so long that you can barely focus, your audience won’t want to focus either.)

It really helps to work with a writer who has experience in your particular niche. I’m not saying that someone who’s spent a lot of time writing for B2B audiences won’t know what to do with a B2C article, but industry experience matters a lot when it comes to technical, legal, medical, and similar content pieces.

Communicating with Your Content Writer

Once you’ve found the right person, it’s time to talk details, AKA: budget and schedule.

When it comes to content writing, you’ll see all kinds of rates. From squint-and-ask-is-this-even-possible rates, to rates that will make you sputter and ask: “Am I in the right industry?”

Realistically, you can expect quality blog content to be at least $0.50/word, with more complex pieces that require niche knowledge and research reaching up to as much as $2/word.

So make sure you communicate about your scope, budget, and schedule thoroughly. Turnaround depends on every writer. If they need a few days for a 1,000-word piece, then you need to factor that into your decision. Volume also counts (but you’ll rarely get a discount).

(If this sounds bewildering, skip straight to the second section – using a content service.)

Some freelance writers charge per hour or offer flat fees. I recommend working out a flat fee with your writer after determining the scope of the project.

Ultimately, you want to be clear on what you’ll get, when you’ll get it, and how much you’ll pay. Make sure you sign a contract so you’re both protected.

All of this matters and it needs to be in your contract.

How to Manage a Content Writer

However, you should also agree on milestones (especially for longer projects) so you can review their work and course-correct if necessary.

Make sure you announce new content requests in time so they can adjust their schedule. Otherwise, you may not get your content in time. If possible, create a content calendar.

If you want to work with a writer on a regular basis, it’s not uncommon for them to insist on a retainer – a flat free that guarantees they’ll be available.

Of course, this only applies if you’re working with a highly professional content writer. Still, something might pop up, and they might not be able to deliver their content in time, so it’s a bit of a risk.

Checklist: How to Hire a Content Writer on Your Own

  • Find a content writer: online, referrals, publications
  • Vet a content writer: skills, experience, reviews
  • Communicate: scope, budget, turnaround
  • Manage: discuss specifics, create a content calendar, stay in touch

2. The Easiest Way to Hire a Content Writer: Content Services

If you want to get content without spending weeks trying to find the right person, vetting them, and making sure you’re on the same page, you can get your content through content services.

Some content services make the process unnecessarily complicated – you still have to go through the vetting song and dance, but you pay for it extra.

  • Submit a content request with all the details
  • ContentFly assigns the right (pre-vetted) content writer
  • You receive your content in a few days!

If you need the writer to edit something, you can submit a revision request for free.

All you have to do to request content is fill out our content brief. The brief replaces hours of communication, long email threads, and countless Slack messages.

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5 Ways Digital Marketing Is Going to Change in 2021

5 Ways Digital Marketing Is Going to Change in 2021

2020 may have been a whirlwind, but there are good things on the horizon.

So today, I’m taking you through the 10 most important digital marketing shifts we’ll see in the coming year, including startup, content, and email marketing.

Let’s take a look!

1. Lessons from startups: Do things that don’t scale

AirBnB founders went door-to-door, offering to take professional photos of the listed apartments.

All of these are examples of doing things that don’t scale.

You can’t do them for thousands of customers. But you can offer your first customers a premium experience to get the ball rolling and spread the word.

Examples of doing things that don’t scale:

  • Send personalized onboarding emails: Analyze data, but talk to your actual customers, too
  • Form close relationships with influencers: Find brand ambassadors who believe in your product
  • Create in-depth content: Research and reference your own data, and create awesome content (if you need help, we’ve got you)

2. Retention marketing: Lifetime value over quick wins

New customers are a major dopamine hit, but repeat customers spend 33% more than new customers.

And if you treat them right, they stay longer. The trust builds up, and your revenue scales. They refer their friends (and referrals are phenomenal for lowering your CAC).

So in 2021, make your existing customers’ experiences even better.

How to increase customer lifetime value:

First, get to know your customers through your onboarding process.

You know what problems you’re solving for them, but do you know what their overarching goals are? Customers buy products because they’re emotionally attached to the goals they’re trying to achieve.

As LincolnMurphy says:

“Prospects become customers because they emotionally buy into what this product or service is going to do for them.”

When you reference their goals during the customer journey, you’re reinforcing that emotional connection, and positioning your brand in a way that’s intrinsically linked to their goals.

Then, share or create the resources they need to get to the finish line. Often, this ties into doing things that don’t scale – at least for your most loyal customers.

Don’t forget about social media, which was made to socialize. Build relationships with your frequent customers, check up on them, feature their experiences, and…

First, we communicated with our customers through press releases and media statements. Then came the internet, and we got back to conversations. Somehow, in the last few years, we’ve reverted to soapboxing.

In 2021, it’s time to return to community.

How to build a community around your brand:

  • Involve and feature your team, your personal stories, struggles, and wins
  • Invite customers to join the conversation with UGC (user-generated content) and their stories
  • Use your customers’ experiences in your content
  • Identify your audience’s values and your company’s values
  • Share testimonials and start discussions
  • Ask questions

3. Content marketing in 2021: Authenticity and collaboration

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The problem is: everyone and their customers want authentic content, but no one knows how to get there. When you create authentic content, you’re immediately differentiating your business.

Instead of being another service or product provider, you’ll become a recognizable brand.

Tell stories only you can tell:

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  • What are your priorities?
  • What are your team’s priorities?

4. Conversational marketing (and marketing conversations)

conversational-marketing/”>the pioneers of conversational marketing, Drift, said:

“We need to make business actually feel personal again.”

They responded to the need by creating seamless chat bots, and coining a new term for leading instant conversations with your customers. In addition to delighting customers, conversational marketing shortens sales cycles, which is especially important if you’re in B2B.

How to implement conversational marketing:

  • Scrap lead gen forms, use chat bots to qualify your leads instead. Your sales team can jump in at the right moment, instead of wasting time on low-quality leads.
  • Provide personalized on-page requirements by integrating your CRM with your chat bot software. If an existing customer is looking at the pricing page, your chat bot can funnel them to the best upgrade option for their unique needs.
  • Use chat bots (and knowledge bases) to handle customer support. Your support team can focus on customer success and complex requirements.

5. Rationalize your marketing budget: Cost-effective marketing methods

2019 may have been the year to go all out with your ad spend, but 2021 is going to be different.

You can’t do business without a marketing budget, so make sure you use it wisely.

Yes, you’ll need paid advertising when you first launch. But you should create a sustainable sales funnel with plenty of organic methods in the meantime.

ARE FOR-PROFIT NURSING SCHOOLS A GOOD CHOICE?

ARE FOR-PROFIT NURSING SCHOOLS A GOOD CHOICE?

1.The education environment

Nonprofit nursing schools mostly offer programs that take a long time with the intention of providing an all-around experience. They offer opportunities to live as well as study. During this time, students can interact with tutors face-to-face, find tutors, and join clubs or groups. For-profit colleges eliminate the social atmosphere in favor of a personalized approach t their education. They might lease space in an office block for classes alone or offer almost everything about the nursing program online. Students even make arrangements to attend clinical and rotations at the facilities of their choice.

2.Course Flexibility

Some of the courses at for-profit universities fit around schedules of the students who work full time. Others offer exclusive nursing programs online to allow learners to study when they desire. The flexibility allows students to complete a course at their convenience and sometimes faster. It is such arrangement that compelled many nonprofit universities to start offering online lessons for their traditional programs to enable study progression at faster speeds.

3.The goal of the university

For-profit schools run like other businesses because their owners and shareholders invest to get a profit. They might do much to offer quality education, but they still have to consider their profit margins. The programs do not justify their existence, but the school will provide the courses that earn it profitable tuition fees.

Nonprofit universities aim at providing full educational experience to all their students. Their primary intention is to enable students to achieve their academic goals more than making a high profit. Some even focus on preparing students for employment through networking events and job fairs. Nonprofit universities dedicate most of their work to students instead of shareholders.

4.Popularity of the School

Institutions that have offering training for many years have grown to a brand. Many for-profit universities are fast gaining traction all over the world although nonprofit schools have more recognizable names because of their long existence. Some employers think highly of graduates from popular schools, and most are the long-existing nonprofit schools. It is essential for students who consider joining for-profit nursing schools to thoroughly research the school to determine the quality of the programs, recognition by licensing bodies, acceptance by employers and alumni.

This point is especially important because not all the schools offer the same degrees or can make an equal impact on the job market. For instance, a degree from Ivy League universities gets more respect than that from a new in-state school or a community college. The same premise revolves around some for-profit nursing schools. It does not make a point to pay for tuition for a degree that will be less worth.

ARE EMPLOYERS MISSING THE BOAT ON NURSING BENEFITS?

ARE EMPLOYERS MISSING THE BOAT ON NURSING BENEFITS?

WHERE DO EMPLOYERS MISS THE BOAT ON NURSING BENEFITS?

1.Tuition reimbursements or payments

Although most employers offer nurses their 401K, medical and dental benefits the number offering to pay continuing education tuition is lower. It might be a mistake by employers as a survey on a new generation of nurses show that they consider furthering education as the way to boost the salary potential. Nearly 75% of nurses rank salary as the most important thing in job satisfaction. Most of the nurses in millennial and generation X age group consider education as a way to increase their salary potential. The findings show that employers should consider giving tuition reimbursement or pay for continuing education as a recruitment and retention strategy.

Offering nurses salary and benefit packages should not just be attracting good employees, but it is critical to retain them considering that there is a huge demand for nurses. More than 60% of nurses have no problem with changing employers, and about 14% does not mind leaving the profession.

2.Tax saving plans

Tax saving plans might contribute party of salary to a saving account. The employer also provides an equal amount. For instance, a hospital might contribute a full amount of 4% of a nurse’s salary. It means that if the nurse earns an annual salary of $200,000 and contributes $8,000, the employer will also add $8,000 increasing the total contribution to $16,000. Nurses like other people want to save and the contribution by an employer towards increasing their savings is a benefit that gives them a boost to work at the facility.

3.Fringe benefits

Registered nurses relish fringe benefits throughout their job tenure. Fringe benefits allow them to enjoy their life because they facilitate them to do things that they desire without entire reliance on their contribution. Many employers are now paying total expenses for continuing education for nurses who work for them. Additionally, most free lab work annually to nurses working at their facilities. Besides, these professionals might also enjoy these other benefits.

  • Sick leaves
  • Paid holidays
  • Paid –time off(PTO)

PTO benefits mean that nurses receive payment for the hours that they do not work. For instance, some hospitals offer between 160 and 180 hours (13-15 days) of PTO to nurses after working for a year. A nurse of paid time off will get pay for all the hours.

4.Life insurance

An employer can pay health insurance, but employees will achieve more benefit by receiving life insurance. An employer pays for life insurance at a particular insurance company. It assures nurses that family members will get a lump sum of the amount paid for life insurance in the case of an accident. Most employers offer plans that enable employees to set pre-tax earnings for medical as well as childcare expenses.