A Dazzling Name For Your Business

6 Psychological Tactics To Come Up With A Dazzling Name For Your Business:

Your business is ready to take off. The IP dazzles. The business plan is solid. You’ve secured funding and are ready to become the next Apple, Google, or Amazon. All that’s left to do is decide on a name that’s worthy of your greatness. Here are 6 pieces of advice that’ll help you in your quest to find name that forms an emotional connection with your customers while staying buzz-worthy, impactful, catchy and cool.

1. Make it memorable to maximize stickiness

Shorter names, and ones that are easier to pronounce or roll off the tongue make the most impact. An NYU study cited in Entrepreneur magazine corroborated that fact, showing that stocks with easier to pronounce names “outperformed those with names more difficult to pronounce.” Over the course of a year, easier to pronounce names outperformed over 30% the ones that were more difficult to pronounce. With that in mind, some general guidelines to keep your brand memorable are:

  • Keep it 2-3 syllables. Max.
  • If possible, keep the first letter closer to the beginning of the alphabet.
  • Repeat (similar) syllables if possible.

Apple and Amazon are perfect examples of the first two bullet points. Though not exactly saying what they do as companies, the simplicity (read: ease) of recalling their names is definitely a sticking point for the consumer. They also capitalize on a psycho-linguistic tendency that makes names starting with letters closer to the beginning of the alphabet perform better than those towards the end. Coca-Cola, one of the most recognizable brands, takes it a step further by capitalizing on the built-in cachet of repeating similar sounding syllables.

2. Let two wor(l)ds collide

Portmanteaus of two or more words are a great way to show off your creativity as well as give a more robust idea about your company’s culture and specialty. Company names that use this convention build in complex identity while streamlining the brand’s story. This makes it easy for customers to understand product offerings, and makes it easier for them to connect and identify with the brand.

Take Netflix as an example. From its name, we know it’s (now) web-based and we know they specialize in cinema and entertainment. It’s as simple as that. Unsurprisingly, Netflix’s brand recognition amongst younger millenials (between the ages of 18 and 26), those who are most likely to “Netflix and Chill,” is at a staggering 65%. This far outreaches the recognition of the nearest traditional media outlet, Fox, whose brand recognition is 40%. Globally, Netflix’s brand ranking overall, taking into account into all companies, is impressive, beating out companies like Nike, Verizon, and Starbucks as the 20th most recognizable brand in 2017.

3. Use historical, literary, or foreign words

This is another great way to build cultural distinction while showing off your playful side. Using words that may not be de rigeur adds intrigue and almost instant notoriety.

4. Fake it until you make it

Try your hand at making up a word that sounds interesting. Be careful when you go this route as it may come off as cheesy, or worst yet, have an unintended meaning in another language. Be ready to change your name for said market if that is the case. In China, for instance, where the US exported over $100 billion in goods in 2016, companies as diverse as Coca-Cola and GE have changed their names to make sure their brand succeeds in that lucrative and culturally distinct environment.

5. Try using initials and/or acronyms

Initials and acronyms are a great way to build on the last point and differentiate your business. IKEA, PwC, HSBC, IBM are all companies that are recognized throughout the world and are within the top 100 most recognizable brands in the world.

6. Forget the naming hacks. Keep it simple, short, and sweet

You can also just keep it to the point. There’s something beautiful in simplicity and transparency of this tactic that oftentimes resonates with customers. Smith Creative Consulting may not roll off the tongue, but if you focus on the quality of your product, most consumers will be quick to forgive a basic or uncreative name. If you go this route, make sure you use words that are simple, impactful, and positive. Words like creative, unique, and stellar are better to use than negative or complex words that sound pedantic. Using the word “fiduciary” might seem like a great idea for an investment firm because it’s smart sounding, but it comes off as condescending to the average consumer.

How To Design A Brand

How To Design A Brand Students Want To Work For

If you ask any young person who they want to work for, a popular response will most likely include the Apple, Nike, or Googles’ of the world. Why? Because not only are these amazing companies but great brands that stick to their principles.

A big portion of our admiration for these firms comes down to a belief that they represent something bigger than ourselves. Quite simply, their contributions to society follow a mission or message that all of us want to be a part of, and we have no shame in admitting. However, getting to this point is no easy feat, as it requires a lot of hard-conversations with oneself, as well as understanding your outside perception to the world. Not to worry though, as that’s exactly what I’m going to walk you through trying to find below.

Start With What You Know

Quality branding is all about having an identity that resonates a common belief with your audience. This is about knowing how you want to change the world (even just a little bit), and what you’re actively doing to take part. Getting to this point is going to take some honest self-discussions on why you exist and what you’re doing differently, but the result delivers an authentic approach that’s undeniable. In an age where young people want to work for firms they feel have an altruistic mission; it’s best you start considering how you’re perceived as well.

Keep in mind, an honest or authentic approach doesn’t necessarily have to hold a high-minded ideal or ethos, but it does have to represent an ideology or philosophy. For example, a restaurant that sells organic, grassfed barbecue might include in their dialogue the reasons why they choose to use better farming practices, but that doesn’t have to be the core of their brand. Instead, the organic, grassfed elements should be incorporated into a larger identity with life and personality. The name of the game is association, and who’s having conversations about you is what’s going to bring you the top-tier talent.

Create A Dialogue Worth Talking About

A big part of branding is your voice, and how it translates across all your channels. This includes every memo, Facebook ad, website copy, and even on your t-shirts. Remember, your brand lives everywhere that your company is, so it’s important to get down how exactly this thing sounds. Imagine it as a person: What type of language would they use? Would they use slang? The best way to envision this is as a character that’s larger than life, but one that can be described consistently throughout everything you write.

Once you’ve established your voice, it’s time to start interacting with your audience. This includes having an effective social media strategy, which should not only starts conversations but leads them. For example, if you’re posting regularly on Instagram, then actually respond to the comments in your section from a real place rather than just saying “Nice!” or “Thanks!” Believe it or not, people get pretty turned off to that, which includes the candidates that you’re after.

For your recruiting efforts, it might not be a bad idea to think about what type of dialogue you want to have with the students you’re after. Focus on implementing a content marketing strategy that reaches them on the platforms they’re using to find jobs (LinkedIn, Slack, and Twitter are good to start). Furthermore, research how you can implement your brand in the specific schools that host students you want on your team. For example, if I wanted to attract programmers at Stanford, then I’d look into Stanford specific clubs or organizations for programming, as well as entrepreneurship/professional networking. Overall, once your story starts to spread, it’s imperative you also address how to keep up with the conversation.

Focus On How This Message Will Spread

As you continue to work on your branding efforts in bringing in the best, look at the standard branding tools that you may already have or need. This includes addressing how your current logo fits, as well as if it needs a change. Additionally, implementing strategies such as social proof could be useful, especially as a supporting piece to your overall brand mantra. I’ll note that it’s okay if you change your mind on these components, which can actually be healthy in moderation. Your brand is a constantly growing and morphing organism, and as such, is somewhat of a marriage. While yes, you should always stick with your core ideals, the pieces surrounding it can change and move with time, which you should embrace.

Revamping your brand can be an excellent strategy when trying to bring on new team members, and should be celebrated as such. What are some things you’re thinking about changing about your brand to sell yourself better? Comment below.

Internships Abroad and Creativity

How To Start A Business While On Your Internship Abroad

You’re a risk taker, or maybe you just wanted a change of pace. Whatever your motivation is for venturing out to another country, it’s now blossomed more fully into a desire to create something. You have a decent amount of free time after your shift at your internship abroad and now you want to really start investing that time into something you’re passionate about and find inspiration in.

Internships Abroad and Creativity

A survey by the Institute for the International Education of Students (IES) revealed that over 95% of students studying abroad reported increases in confidence, maturity, and changes to their worldview. Sometimes, your exposure to a new culture and new environment can spell the genesis of an entrepreneurial spirit or cause you to recognize that there’s some unique market demand that can be filled. But how do you actually get down to the nitty-gritty of starting a company while you’re still in a foreign country?

Write Everything Down and Develop Prototypes

If inspiration has struck you like a flash of lightning, then you want to get as much of what’s in your head onto paper as possible. In fact, research shows that taking notes by hands engages different parts of your brain and allows you to get more insight and selectivity of the thing you’re observing or thinking about. You want to write out all the details of your business concept on a notepad or something similar and ruminate on it until you think you can come up with something akin to a marketable prototype.

Draw concept maps and write out descriptions. Let’s be honest, starting a business abroad is just impractical. It’s a much better idea to just get the concepts for your product or service, a prototype, and a business plan sketched out during your time in a foreign country.

Even if you were somehow very prepared to go ahead and start your business, you’d have to wait until you get back to your home country before you can legally register your business and begin operating. You would need to overcome cultural barriers and then even if your product is successful in a foreign country, that’s not a representative measure of how it will perform back at home. There are just too many logistical issues to fathom while you’re traveling, plus you have to keep up with your internship as well.

The Balance estimates that it will take you at least two to three months to get through the procedural aspects of business planning and registration. Furthermore, getting too into the technical details of registering a business before you even have a plan can also hamper your creativity. So just relax and take it easy.

Brainstorm and really work on creating a prototype. If you do manage to work one out very fast, you are in the perfect position to run it by a diverse and varied group of people to get a taste of how the global marketplace might treat your idea. Give some thought to the possible avenues of growth for your business or brand that are relatively inexpensive, such as social media .

After you develop a prototype that you’re satisfied with yourself, you should take it around and see what your friends and colleagues think. Turning an idea into a business plan requires you to carefully reflect on a business concept.

Form a Definitive Business Plan

After you’ve spent your time abroad cultivating and incubating your business concept and creating a prototype, it’s time to get started on a business plan. To reiterate, you should use your time abroad as a catalyst or launchpad for ideas and only get started on fleshing out the details of a business plan when you’re back home. Forming a strong business plan involves all of the hard hitting conceptual and financial questions.

To really create a solid foundation for your business idea, you’ll need to have details on how your company will make profits, target a demographic, deal with legal setups, and handle financial reporting. You will need to ask questions about why your product is unique in comparison to its competitors, and if there is actually a significant market need for your product. You should seek to envision and anticipate the full range of costs associated with bringing your idea into reality.

Being honest with yourself during this process will impact how successful your product is. For small businesses and startups, CB Insights reports that by far the most frequent reason for failure is the fact that there is no market need (42%) for the product. A close second is running out of cash.

A great majority of the time, the success of your business will depend greatly on the objectivity with which you treat and assess the market value of your idea, along with how much planning you put into running your company beforehand. With a little bit of luck and the right connections, your business should have a decent chance of taking off since you’ve properly accounted for the primary reasons it might fail.

Create a Prevention Plan

How Student Run Startups Can Prevent Security Hacks

Are you part of a student run startup? Are you excited about what the future will bring for your company? Do you have fears about security as it pertains to your website?

As the founder of a student run startup, it goes without saying that you will have a lot on your plate. From sales to marketing, from finances to HR, there is always something that requires your attention.

Unfortunately, safety and security often take a backseat to more pressing needs. While it’s easy to believe that nothing bad will ever happen in regards to website security, there’s no way of knowing what the future will bring. There are threats out there and you need to be prepared for each and every one.

With all this in mind, it’s time to examine some of the many ways to prevent security hacks. Again, there is no guarantee that this will never happen, but the approach you take can be the difference between preventing a problem and finding a way to deal with a serious concern.

1. Create a Prevention Plan

This is step number one, as you need to be proactive in regards to preventing security hacks. You don’t want to sit back, hope for the best, and assume that you can fix any problem after it begins to negatively impact your company.

From end point security to anti-virus software, you need to learn as much as you can about prevention. Once you have all the knowledge you require, you can turn your attention to the creation and implementation of a sound plan.

2. Choose the Right Security Products

When it comes to antivirus protection, for example, there are many options to choose from. While all of these have something unique to offer, you need to compare the pros and cons of each one so that you know exactly what you are getting.

It’s easy to get into the habit of shopping based on price alone, but you don’t want to travel down this path. Yes, you want to get a high level of security at the lowest possible price, but don’t be afraid to spend a bit more if it means you’ll receive something better in return.

It’s not always the most exciting way to spend your time, but choosing the right security products should never be put on the backburner.

3. Opt for Professional Monitoring

Did you know that there are companies that will monitor the health and security of your website for a monthly fee?

Although you may be tight on money, this is something to consider. The level of service that you receive in return is well worth it. The same holds true for the peace of mind that this brings.

Tip: Choose a professional monitoring company with a long history of success. You’re paying for the service, so you might as well get exactly what you want in return.

4. Stay Current with the News

It should be your goal to learn more about security hacks before they impact your company. You can do this in many ways, such as by staying current with the news.

For example, you can review the biggest hacks, leaks, and data breaches of the year. Once you know what happened to other companies, you can formulate a plan for avoiding this yourself.

You won’t have to look far to find news on security hacks and related details. Every day, without fail, there are new stories hitting the internet. All you have to do is devote the necessary time to reading and learning from these stories.

Conclusion

These are just a few of the many ways a student run startup can prevent security hacks.

In the event that your website is hacked, don’t delay in pinpointing the problem and implementing a solution. Along with this, you should do whatever it takes to avoid a similar situation in the future.

Are you the proud owner of a student run startup? Do you take great pride in the fact that you are building something big while you’re still in school? Have you come to realize that you have to focus more time, money, and resources on security? Share your approach to security and other related details in the comment section below.

Budgeting and Saving Early

How To Successfully Juggle Graduate and Marriage Debt

Over the past century, both education and marriage have shifted towards the demographic of people in the group aged 25 to 34. If you think about it, the number of people getting graduate degrees and the number of people getting married coincide when we’re talking about the general timeline of a person’s life. According to a survey by SoundVision the average age of a bride is 25.3 while the average age of a groom is 26.9, and these ages correspond with the average time most people take to complete their graduate educations. So, after burdening yourself with undergraduate and graduate debts as well as daily living expenses, how will you scrape together enough of a budget to fund a decent wedding?

Be Thrifty: Start Budgeting and Saving Early

When it comes to saving money the standard platitudes like “It’s better late than never” or “An ounce of prevention is worth a pound of the cure” find incredible relevance. That’s to say that you need to begin setting up a budget as soon as possible and that solving the issues of student loan debts and similarly large debts (i.e. credit card or vehicle) should be the first step towards a successfully funded wedding.

Did you know that the average college graduate is saddled with around $28,950 in debt ? That’s even before they get into graduate school and before they have the pleasure of paying another round of college tuitions and fees. Don’t forget that you have to live as well. With all of these mounting financial expenses, what do you do to offset some of the pressure of some of these loans so that you’re able to get on your feet and start moving forward towards life milestones like weddings?

To start off, you need to get a good program or app to track your spending habits – You Need a Budget or Mint are some of the most commonly used budgeting tools and trackers that offer you nice breakdowns of where your money gives every week and month and helps you visualize your spending overall. Budgeting not only allows you to have more insight and control over where your money goes, but it gives you a better ability to plan for the future, align priorities, and reduce stress.

Be Proactive At Saving and Earning

Cut down on the number of times you eat out with your friends or significant other. Work a few side hustles so that you’re able to claim multiple income flows. Invest in a ton of different ventures so that you can diversity your money and have it work for you instead of having it sit and vegetate in a savings account. Take calculated risks, explore, and adapt in your saving and earnings strategies.

The first part of the strategy which involves saving in order to address debt is simple, just go out less often. Remember that the house always wins whether it’s a casino, a bar, or a restaurant. You can save something like $2,600 by just choosing not to eat out, and if you put a little bit of investment into planning out your meals to be cheap, healthy, and effective, you can tack on a few thousand more to your overall savings.

The second part of a proactive strategy involves earning to lighten the weight of existing debts. You’ll want to ask yourself, “How much more work can I be doing in my free time comfortably?” and then search for side gigs that will allow you to make full use of that idle time. Time is money, and you could be losing out on tens of thousands of dollars in opportunity costs simply because you didn’t put the time into researching how to make more money on the side or how to leverage the financial power of your existing assets.

Holding An Extravagant Yet Frugal Wedding

There are a ton of ways that you can save on costs when it comes to your wedding without sacrificing the quality of the experience that you’ll get out of the occasion. Based on a survey from The Knot the average wedding now costs a staggering $35,329 nationally, and biggest points where you can save often lie in the new digital possibilities available to you.

For example, instead of going into a brick and mortar store to get your measurements taken and going through the tedious and time-consuming process of trying on and fitting a limited number of dresses, you can now do everything online and get a stylish, modern bridal gown delivered to you. Technology has simplified the planning and organizational process for weddings significantly, and much of the costs of weddings come from individual choices to spend more money.

Final Thoughts on Successfully Juggling Graduate and Marriage Debt

As long as you are reasonable and conscientious about managing your debts as they appear, active about reducing them, and careful in your financial plans for the future, you’ll be able to juggle the immense burden of graduate loans and marriage debt well.

Historical Culture and Art In London’s Museums

Why You Need To Travel Abroad To London

London is one of those destinations where so much of the history of Western culture is concentrated and displayed. The city’s most famous museums attract millions of people on a daily basis according to a report published by the Department of Digital, Culture, Media and Sport. If you’re planning to travel, a trip to London should appear as an absolute must on your bucket list just because of the sheer amount of history and perspective that the city offers.

London’s Deep Cultural Roots: Theatre, Literature, and More

London exists as a cultural nexus that encompasses much of the developments of Western society and history. For instance, one of the stereotypical things that people think of when they think London is theatre and Shakespeare. The modern reconstruction of the famous Globe Theatre known as Shakespeare’s Globe now offers a faithful and comprehensive recreation of what it might have been like to sit in on one of Shakespeare’s plays in the past.

In fact, a number of theatre companies are stepping up their game with regard to providing their audiences with an immersive experience by doing the research into how the original lines would have been pronounced hundreds of years ago. There is a unique charm to hearing the language pronounced in the way it was intended, because some of the rhymes and wordplay are lost in translation when works such as Hamlet or Romeo and Juliet are read with modern accents.

While Shakespeare is known for revolutionizing the genre of the play, London also hosts a number of attractions that feature renown novelist Jane Austen. Austen’s works such as Pride and Prejudice, Sense and Sensibility, and Mansfield Park paved the way for the popularization of the novel a few centuries back and have profound implications on a number of mainstream tropes in modern narratives. Today, you can visit locations such as Box Hill, Surrey – which is less than 20 miles outside London – and delve into the settings that Austen had imagined for her protagonists in these revolutionary novels.

Besides being a host to some of the most influential literary figures that have shifted the landscape of multiple genres, London also hosts a number of historical marvels. Embarking on a journey and exploring the mysterious ruins during a Stonehenge tour can really give you a new perspective on history.

Check Out Contemporary Royalty

Monarchies and royalty are a thing of the past, with most countries being guided by governmental body elected by its constituents. However, the royal titles held by various families throughout England and in London, while a formality, still command and preserve an important set of traditions that are representative of England’s past history. One of the foremost attractions with regard to the subject of royalty lies in where Queen Elizabeth II resides: Buckingham palace.

With so many modern advancements in construction methods, many historical buildings are lost to the tides of change and renovations. But London’s royalty and long regal history means that there are a number of relics in the form of castles and palaces that have weathered and survived the modern era. There are plenty of options to choose from if you’re looking to experience the former living spaces of the aristocracy such as Warwick Palace, Blenheim Palace, Brighton Royal Pavilion, and much more. These locations can all be covered in a convenient day trip and will give you a new outlook on the idea of extravagance.

Get a Taste of Historical Culture and Art In London’s Museums

London’s museums are renown for their breadth and extensiveness. You can literally spend miles walking across multiple exhibits in multiple museums and still not run out of things to explore. The best part is that many of London’s best museums are free and open to the public on a regular basis.

There are so many great choices across a variety of disciplines that each of these museums can offer you. For example, the Victoria and Albert Museum hosts one of the greatest and most numerous collections of art and designed objects in the world and boasts an immense gallery that consists of 2.3 million pieces in total. If you’re more scientifically or naturally inclined, there are exhibits of real dinosaur skeletons along with a model of a giant blue whale located at the Natural History Museum.

There’s a wealth of scientific, cultural, and artistic creations all concentrated in free exhibits throughout London. The free access to many of these great museums makes London an essential destination for anyone who wants a taste of the finer aspects of history, culture, and civilization. Visiting all of these attractions also presents a great opportunity to give your social media profiles a nice boost as you document the details of your trip and share your experiences with your friends.

6 Reasons Students Should Take a Social Media Detox

6 Reasons Students Should Take a Social Media Detox

The average person will spend over five years of their lives on social media. That is more time than we accumulate in the following major categories throughout our lifetimes: socializing with others, doing laundry, eating and drinking, and grooming ourselves.

And for today’s students, that divide is even worse (and growing), as we spend more and more time on social media. Students and young people make up Generation Z, a powerful, attractive, and evolving consumer group, that has lived their whole lives with a smartphone in hand.

With so much of our days lost in popular platforms like Snapchat and Instagram, we have a duty to understand both the positive and negative effects of our, at this point, addictions.

Are we happier people with social media? Is social media actually improving our lives? Why is it so addicting in the first place?

The answers to these questions vary depending on who you ask. For most people, however, you will find a single common thread: “I cannot imagine life without my social media accounts.” We have become so attached to our phones and digital lifestyles that we have no idea what it is like to go without them.

While it can be a real struggle, deleting all of your favorite (and most addicting) social media platforms from your phone can be a truly enlightening experience. Even in just a few weeks of this experiment, you learn a ton – not only about yourself, but also about your friendships and the world around you.

Not yet convinced? Here are 6 reasons why you should take a social media detox:

1. Free time.

The clearest and most obvious benefit of ridding social media from your devices is the incredible amount of time you will get back in your day. Imagine what you could do with 3-4 more hours a day!

2. Competition.

On social media, everything is a competition. We are are all battling amongst each other for the attention and validation of our friends and followers. We go to extreme, and somewhat irrational lengths, to snap the perfect angle and optimize the number of likes we may get. But for what?

When you delete social media, you realize how much of your days’ actions are externally motivated – by the desire to be more popular than your friends and get more attention. This shift in mindset can help you become more self-aware as a person.

3. Be present.

When we spend such a significant portion of our days glued to a phone screen, we miss out on many of life’s simple, yet nuanced and beautiful moments. We have become so obsessed with posting the perfect picture and coming up with the best tweet, that we often forget to take a moment and appreciate the view right in front of us.

Being present, without the distraction of social media, helps you think clearer and consider the little parts of life that make it so special.

4. Privacy.

While social media enables you to start new, fun conversations and gives you access to your friends’ latest updates, it can also put your personal privacy at risk. If you are not careful with reading terms of service policies, you can end up unknowingly authorizing your data to be sold to private companies for advertising.

If you do not want platforms like Facebook and Snapchat to have access to your GPS, personal phone number, etc. – then just delete the applications from your phone. Though doing this will not completely protect your information, it is a good first step towards guarding your details.

5. No more FOMO.

Social media, at its core, is a window into other people’s lives where you can see who they are with, where they are going, and what they are doing. Given such access, it makes sense that many of us feel jealous when we log into platforms and see our friends doing really fun and exciting things without us.

This feeling actually has a name, and it is called FOMO (the fear of missing out). It is actually one of the largest drivers of anxiety among teenagers and young adults. FOMO has created a constantly running loop, where our potential for jealousy forces us to repeatedly open and scroll through social media to make sure we have not been left out of any fun event or activity. This unhealthy habit is unsustainable, as it takes away our ability to live in the moment.

6. Echo chamber.

Social media, in many circles, has become an echo chamber of political ideologies and advertisements trying to get your attention. You cannot spend more than ten minutes browsing social media without seeing some sort of political argument taking place. The problem is not that people are using social media as a platform for political discourse, but rather the presence of single sided opinions has created an echo chamber of ideas that falsely validate one another.

This type of behavior, over time, reinforces arguments rooted in emotion, rather than verifiable facts and evidence. On a macro scale, echo chambers on social media breed hate against groups and make it hard for us to empathize with those outside of our bubbles.

The 5 Types Of Trips You Should Be Financially Prepared For In College

The 5 Types Of Trips You Should Be Financially Prepared For In College

College is full of random events. As you’re beginning to embark on your own, there are going to be few occasions where either help or extra savings could come in handy. From landing an internship to spring break, thinking in terms of long-term financial goals will help you tremendously down the road as a lifelong practice. However, that’s why we’re bringing you a few events to think about as they might arise for you. Check them out below:

Family Emergencies

There’s no telling what could happen while you’re at school, which is why you should set aside savings for family emergencies. No matter if it’s a relative that’s looking for treatment centers or a parent that needs care, it’s always essential to at least have a few hundred bucks to afford a plane ticket. Start seeing what you might be able to contribute from your paycheck, as you never know when an emergency may arise.

Studying Abroad

Perhaps one of the most exceptional experiences as a college kid has to be studying abroad. This is a once in a lifetime event, something that you’re going to cherish forever. However, while student loans or grants can cover some of the cost, having some extra money with you will only help you fully engulf in your trip.

Depending on where you’re trying to head, look into what options your school might have available. Some programs are all inclusive (meaning the price covers the plane ticket, lodging, food, etc.) while others make you take on the cost of transportation or a hostel. Once you’ve established what will be funded for your study abroad costs, consider if you’re trying to stay longer than the allotted time.

For example, getting around places like Europe can be incredibly cheap via the rail, which would allow you to see places such as the Paris Catacombs or Big Ben. Ultimately it’s going to be up to how much you save that will dictate how long you can stay, but if you’ve already got the plane ticket over there, then that’s half the battle.

A Wedding

While your immediate peer group probably won’t get married until much later, this is around the age that older friends or family are getting hitched, and should be an event you should be financially prepared for. Granted, most of the weddings you might attend will be within a bus or short plane ride, having things like a gown around will save you tremendously in trying to find one last minute. Furthermore, weddings can be an incredibly fun time, so being able to let loose is a must. Overall, try keeping a couple of hundred dollars around if you think someone you know might be getting hitched in the near future.

An Internship

As it’s getting close to the time when internship applications open up, it’s never a bad idea to start setting aside some money to afford housing or spending money in another city. I’ll note that while it’s good to get experience, you should ideally only go after paid internships. Not only will you be more financially sound, but you’ll be more likely to land that full-time job after graduation.

According to a study published in US News and World Report, 65.4 percent of paid interns received a job offer before graduation. Why? Because they have much more familiarity with the processes involved, making onboarding a much easier process. Plus, they can extend the value of their relationship with you, meaning there is room for upward mobility. Overall, setting aside the funds to get yourself in this position could be what gets you a full-time job to start out your career, and that’s a definite perk you should keep in mind.